Fuleco is the Official Mascot of the 2014 FIFA World Cup Brazil™ has a name, with more than 1.7 million people voting for Fuleco™.
The three-month public voting campaign, supported by FIFA Partner Coca-Cola, proved to be popular as the Brazilian public came out in force to cast their votes. More than 48 per cent voted for Fuleco™, ahead of Zuzeco (31 per cent) and Amijubi (21 per cent), making it the unanimous winner.
Ever since being introduced to the public, Fuleco™ has been making his presence felt by touring the host country and getting to know the people of Brazil. The latest results from FIFA’s independent brand tracking research indicate that he is fast becoming popular in Brazil:
• 89 per cent of Brazilians said they had seen the Official Mascot
• Fuleco™ is seen as a likeable character – he scores an average of 7.3 out of 10 on appeal