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Published On: Thu, Mar 16th, 2017

The iconic Nokia 3310 handset has made a comeback and is soon to be on sale in India

Last year, a Finnish start-up called HMD Global, made up of ex-Nokia execs, acquired the intellectual property required to make phones from Nokia. This included branding and technology.

HMD Global has revamped the classic 3310 but keeping the qualities that made the original handset so popular – robustness and battery life.

The Nokia 3310 – which was launched at Mobile World Congrss (MWC) in Barcelona on Sunday – has features including:

22 hours talk time, 10 times more than the original. It lasts a month on standby mode
Choice of four colors including the original navy blue
Has the popular “Snake” game
HMD Global’s Nokia 3310 is much thinner than the original with a longer battery life.

“New Nokia must manage a brand balancing act between appealing to those with fond memories for old Nokia handsets of the early 2000s, and at the same time positioning Nokia as an innovative and forward looking brand,” Ian Fogg, head of mobile at IHS Markit, told G.K Today by email.

“By launching a new version of popular Nokia phone from years ago, the company risks appearing as a nostalgia brand, rather than the innovative start-up it needs to be to gain significant mobile market share.”

HMD said the phone would be released World Wide in the second quarter of the year.

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